Hart Square UK office +44 344 567 8790

Category - Marketing


TechSmart Strands revealed

Anyone thinking about attending our TechSmart 2016 Summit in London on November 30 will be swayed by the exciting TED-style Talks we have planned. Organised under three separate stands –  Future Tech & Innovation, Data (more…)


CRM or CMS – chicken or egg?

  You’ve heard the phrase ‘What came first – the chicken or the egg?’ Well, a similar dilemma faces many charities and not-for-profit (NFP) organisations when it comes to reviewing their customer relationship management (CRM) system and web content management system (CMS). These two very (more…)


Communicating with members via mobile devices

Have you embraced Mobile delivery as yet? How do you communicate with your members? The main forms of communication are letters, email, text messages, website/member portal, face-to-face, social media (Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram) and mobile apps. Australia has 24.4 million active mobile accounts (more…)


Google guide for NFPs

  Are you aware that Google could provide your organisation with tools and Apps that could add value and assist with your everyday tasks? Hart Square has created this eGuide to provide information on some of the Google products that may be of interest.


Your Website is your window to new and existing members!

Website top tips…. Have you heard of the ‘three clicks rule’ or the ‘five second rule’ in relation to attention span when people visit your website? Whether this is due the sheer volume of information and content available or lack of time, the importance of (more…)


Content marketing isn’t content alone

Content marketing for NFP’s and member based organisations Does your organisation publish content on LinkedIn? Do your members go to your website to lookup the latest article you created? Did you recently post (more…)


Building relationships through social media

Improve member relationships with Social Media…. Not-for-profits, charities, trade unions and member-based organisations are already using social media to connect. But how effective is social media in keeping existing relationships and also helping to build new ones? Here is some food for thought:


5 tips to Social Media success for NFP’s

Social Media for your NFP Organisation….. There are many reasons why NFPs need a social media presence in today’s digital world, but the most important is to create and nurture brand awareness and trust. You need to make sure that what you do online elevates (more…)